Category: GEO & AI SEO
Definition:
Generative Engine Optimization (GEO) is the practice of improving a brand’s content and online presence so that it is more likely to be discovered, understood, referenced, and recommended by AI-powered search and answer engines.
Why it matters:
Traditional SEO focuses heavily on ranking webpages in search results. GEO focuses on how information is selected and presented within AI-generated answers.
Example:
A travel company creates clear, authoritative content about family holidays, destinations, and travel planning. Its information is referenced by AI systems when users ask for family travel recommendations.
Related terms:
AI Visibility · AI Search · Answer Engine Optimization (AEO) · AI SEO · AI Citations · Generative Search
In simple terms:
GEO is optimizing your online presence so AI systems are more likely to include your brand in their answers.
